Sweetbox Group

Our Story

What started as a simple idea has blossomed into a brand that brings happiness to families worldwide. At Sweetbox Factory, our journey began with a passion for creating products that do more than just taste good—they spark joy, excitement, and unforgettable moments.

Over the past 12+ years, we have grown from a single concept into a global brand with a diverse range of products, always pushing the boundaries of creativity and innovation. Every step of our journey has been driven by a deep commitment to quality, safety, and the magic of surprise. From partnering with beloved characters to expanding into new product lines, we continue to evolve while staying true to what matters most: bringing happiness to every home.

Today, Sweetbox is more than just a brand—it's a part of everyday life. Whether it's the thrill of discovering a surprise toy, the joy of sharing a treat with family, or the comfort of a familiar favorite, we take pride in creating experiences that connect generations through sweetness and fun.

And this is just the beginning. With every new product, every new idea, and every smile we create, we remain dedicated to making life a little sweeter—one Sweetbox at a time.

Our Journey in Numbers

From our founding to today, we've grown into a global leader in creative packaging solutions

12+

Years

A decade of bringing joy to families worldwide.

6+

Product Lines

Expanding from candy toys to beverages, noodles, and more.

7+

Licensed Characters

Partnering with beloved brands to create exciting products.

300+

Designs

A diverse range designed to delight all tastes.

Our Mission & Vision

The guiding principles that drive us forward

Our Mission

At Sweetbox Group, we blend passion and expertise to create exceptional food, beverages, cereals, confectionery, and candy toys. By using only the finest ingredients, we deliver products that satisfy your taste buds, support your gut health, and bring joy to your day with exciting surprises. Our mission is to craft moments of happiness and quality you can trust.

Our Vision

To be the leading global brand that transforms everyday moments into joyful experiences through innovation, quality, and creativity. We aspire to bring excitement and delight to every family with safe, high-quality treats that inspire happiness across generations.

Our Core Values

The principles that guide everything we do at Sweetbox

Joy

We believe in the magic of surprises and the power of joyful experiences, creating products that bring smiles to every family.

Innovation

We constantly push the boundaries to develop exciting, unique, and trendsetting products that captivate kids and adults alike.

Quality

Every product is crafted with high-quality ingredients and carefully designed packaging to ensure both enjoyment and well-being.

Sustainability

We recognize our responsibility to the environment and future generations, striving for sustainable practices in our packaging and production.

A Message From Our CEO

When I founded Sweetbox Factory, my vision was simple: to bring joy to every child. I knew that kids love surprises, which is why our journey began with a range of surprise candy toys. Over time, this passion grew, inspiring us to expand our product line with anything that sparks happiness. But joy isn't just about fun—it's also about well-being. That's why every Sweetbox product is carefully crafted, with special attention to ingredients and packaging, ensuring they are both exciting and safe.As we grew, so did the love for Sweetbox. What started as a brand for kids has now become a family favorite. Today, every member of your family is asking for Sweetbox products, and we couldn't be prouder to bring moments of joy to all generations. This incredible love and trust inspire us to keep innovating, creating treats that bring smiles to all generations.

Bilal OZTURK

Founder & CEO

Our Sweet Journey